Heather Frank has led some of the biggest brands in news and media. She's great at creating engaging experiences, building teams and transforming organizations.
News and Media roles
Jump Strategies LLC
I advise innovative start-ups that I would brag about if I hadn't signed NDAs.
Trademarked MeHab and WeHab life enhancement programs. I secretly yearn to develop a cult of personality. In a good way.
Devised strategies for all kinds of orgs; created an award-winning social media strategy for Miriam's Kitchen (a DC non-profit that serves the homeless). According to the Washington Business Journal, "...a local charity that feeds the hungry is capitalizing on social media better than many private companies."
USA WEEKEND Magazine
Editor-in-ChiefJan 2012 - Jan 2014
Oversaw the print and digital redesign (on time and under budget) of the former Sunday newspaper supplement.
Partnered with the Culinary Institute of America to reveal the secrets of great pulled pork -- just one mouth-watering episode of an original series of weekly recipes and how-to cooking videos.
Developed a collaborative newsroom with USA TODAY. That was fun.
Wrote and edited cover stories and conducted a video interview while riding a rollercoaster without regard for hair or makeup.
Served as a spokesperson for Make A Difference Day, then Gannett’s signature philanthropic project. Wrangled celebrity support; achieved one degree of Kevin Bacon.
Vice PresidentApr 2010 - Jan 2012
Hired to lead efforts to drive advertising revenue, digital traffic and partnerships by expanding coverage of travel, health, personal finance, personal technology and entertainment.
Successfully spun travel vertical into a standalone business.
Capitalized on the popularity of existing features like the best-seller list by adding commerce and partnerships.
Acquired reviewed.com to expand content portfolio, break new business and give Consumer Reports a good scare.
Valiantly failed at persuading the newsroom to embrace vertical strategy, learned volumes from the experience, survived incredibly mean blog, outlasted two full sets of management teams. Still (Facebook) friends with all concerned.
Senior Vice PresidentMay 2007 - Jul 2008
The goal: Beat WebMD at their own game by building a high-traffic consumer website.
Genius move: perfected edit team's ability to use SEO in order to capitalize on the "celebrity+health drama=traffic" equation. Case in point: hire Alan Stone to write What to Expect When You're Committed. Wait for a celebrity to be committed. When Britney Spears is committed, stay up all night buying related search terms at auction. Run story, reap traffic rewards and last, but definitely not least, credibly help people understand complex medical and legal issues.
Wrangled medical experts; memorized the HON code.
Bowed out gracefully when site merged with Everyday Health and management team moved to NY.
Cherish lingering and morbid interest in the health of celebrities.
Editor-in-Chief, Women's Lifestyles and Parenting GroupJul 2005 - May 2007
Official job: lead the editorial teams for the digital properties of Ladies' Home Journal, More, Fitness, Family Circle, American Baby, Parents and Child magazines.
Unofficial job: work with the print editors-in-chief to adopt a digital-first strategy for their brands.
Verdict: Meredith continues to nimbly combine print and digital media to drive its women's content portfolio. And, I'm still BFFs with all the editors.
Executive Director1996 - 2003
This is the last job I had in seven glorious years at AOL. I directed and approved online and offline programming for events of mass-market interest, developed programming in response to breaking news, trends and current events, with special emphasis on multimedia content offerings.
I did a lot of interesting things at AOL, but none topped the summer of 2000, which I spent exec producing the live video stream of the first season of Big Brother on CBS. It was I who invented the "chicken cam," which allowed my crew to cut away from NSFW antics in the house in favor of the bucolic charms of the birds in the little coop the producers put in the garden. I also can report that the Big Brother house smells like feet and Les Moonves was already deeply into Julie Chen.
People who worked at AOL would do anything for other people who worked at AOL. So I have a lot of talented friends all over the world.
DC Cabaret Network
We bring together the cabaret community to increase opportunities for cabaret events and performances and to build appreciative audiences. The DC Cabaret Network is committed to connecting artists and creating a home for performers where they can share information and grow artistically.
I'm also a cabaret performer; my most recent one-person show was "Love in the Time of Coloring," based on my experience as a digital content pioneer. DC Metro Theater Arts says, "Frank shows us there is yet hope for humans in a fast-paced, distracted world."
Heather Frank played a vital role in Meredith's rise as a digital media company. Her strategic leadership enabled us to find new ways to tell stories that inform and engage women. Her vision, imagination and people-management skills are truly impressive. She would be an asset to any media company looking to connect with consumers.
— Lauren Wiener, President, Global Sales and Marketing at Tremor Video; formerly Senior Vice President, Digital at Meredith Corporation
There so much more about me, but I know you hate to scroll. LMK if you want to want to connect.